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Website Case Study
Alfa Tim
The Alfa Tim case study shows how a local service business can get a clear, fast, SEO-stable and unique website that sits near the top of Google Search. After 7 months, the website reached #2 for the key phrase “hausmajstor Kraljevo” (handyman Kraljevo). The design is noticeably more polished and attractive than others in this industry.
Project Overview
Goals
- Present Alfa Tim's services clearly, professionally and usefully for people looking for a tradesman
- Place the website near the top of search results for the key phrase “hausmajstor Kraljevo”
- Achieve stable local visibility without relying only on paid ads
- Build a website that quickly leads users to the service, trust and contact
Challenges
- Local services are often compared quickly, so the first impression must immediately convey trust and quality
- The phrase “hausmajstor Kraljevo” requires precise content, a clear location and a solid technical foundation
- The van transport service does not fully match the website's core business, so it had to be fitted into the structure
- The design had to suit the industry while being attractive enough to set the company apart from competitors
Approach
- Analysis of local competitors and searches for tradesman services in Kraljevo
- Website development with a clear structure, neatly listed services and fast loading
- Optimization of titles, content, technical elements and local signals
- Hand-coding the website from scratch
Performance
Performance: 85/100
Accessibility: 94/100
Best Practices: 100/100
SEO: 92/100
Achieving good performance on a website with many animations is not an easy task. We reached a score of 85 out of 100, which is still a very high result. A good balance was struck between attractive animations, a more demanding look and loading speed. The website opens quickly, and the intro animations create a strong first impression without seriously affecting the user experience.
Design
Shades of blue and white, combined with sharp edges and a unique design, convey trust, professionalism and craftsmanship. The structure and layout clearly guide users toward the services and a call. The whole design, together with animations created specifically for this website, gives the feel of a high-quality company that cares about detail and quality in every area. This is one of those designs that instantly raises how a company is presented within its industry.
Rankings / SEO Results
Position #2
'hausmajstor kraljevo' (handyman Kraljevo)
Position #3
'bravar kraljevo' (locksmith Kraljevo)
Position #2
'majstori kraljevo' (tradesmen Kraljevo)
Position #3
'tehničko održavanje kraljevo' (building maintenance Kraljevo)
The website mostly holds a stable #2 position for the search “hausmajstor Kraljevo” (handyman Kraljevo), and for a period it was even #1, although we did not record proof at the time. However unusual the word “hausmajstor” may seem to some, it is the term people type most often into search engines for this type of service, so it became the most important keyword for this website. We do not choose keywords based on personal feeling, but on market research and the way people actually search for services. This is the primary keyword for the project, but there are other results too, as the recorded examples show. Analysis was carried out in 2026 — rankings change over time, but the results can easily be checked with a Google search.
What Makes This Website Special
Design
The design is clean, well organized and focused on the services users want to understand quickly.
Speed
High Lighthouse scores confirm technical stability and a good user experience.
SEO
The website reached #2 for “hausmajstor Kraljevo” after 7 months.
Trust
The design and structure convey trust and the quality of the brand and its services.