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Google Marketing
Google Ads campaigns that bring the right inquiries
We provide Google marketing through Google Ads campaigns: setup, management and optimization across Google Search, the Display Network, remarketing and YouTube ads. The goal is not simply to generate clicks, but to direct your budget toward people who are genuinely looking for your service, product or offer.
Google Ads that generate real business results
A good Google Ads campaign starts before the first click. You need to understand what you offer, who is searching for it, which keywords show real intent and which ones simply waste budget. If a campaign is set up superficially, it may bring traffic without generating quality calls, inquiries or sales.
That is why we build campaigns around a clear structure: keyword research, segmentation by user intent, ad copywriting, location targeting, budget settings, ad assets, negative keywords and conversion tracking. With a strong foundation in place, it becomes much easier to see what is producing results, what should be increased and what should be stopped.
Campaigns can be connected to your existing website, a new landing page, a new website or an online store. If the page we are sending visitors to is not clear enough, we will recommend what should be improved before increasing your advertising investment.
Google Ads campaigns under control
We manage paid advertising through Google Ads: Search campaigns, Display campaigns, remarketing and YouTube ads, with clear control over budgets, keywords, audiences and conversions.
What Does Google Ads Management Include?
Search Campaigns
Text ads on Google Search aimed at people who are actively looking for your service, product or specific offer.
- Keyword targeting
- Intent-based ads
- Negative keywords
Display & Remarketing
Banner and remarketing campaigns for users who have already visited your website or belong to audiences worth reaching again.
- Audience targeting
- Remarketing lists
- Placement control
YouTube Ads
Video campaigns for businesses that have content suitable for presenting an offer, brand or promotion through the Google Ads ecosystem.
- Video ads
- Audiences and topics
- Budget control
Conversions
Tracking setup for calls, clicks, forms, purchases or other actions that show whether a campaign is generating meaningful results.
- GA4 and Google Ads
- Calls and forms
- Clearer reporting
Budget Optimization
We regularly monitor where your money is going, which search terms generate inquiries and which campaigns should be reduced, increased or paused.
- Spend control
- Ad testing
- Reducing wasted spend
Monthly Management
We do not simply launch campaigns and leave them running. We monitor results, make adjustments and keep you informed about how the budget is being used.
- Optimization
- Reporting
- Recommendations
Campaign Management Process
Research
We begin by analyzing your offer, campaign goal, competitors, location, keywords and user intent. The goal is to understand who is genuinely searching for your service or product and which searches have the highest potential to generate quality inquiries.
Campaign Setup
Based on the research, we build the campaign structure: ad groups, keywords, negative keywords, ads, locations, budget and conversion tracking. The campaign is designed to direct your budget toward searches that are most relevant to your business.
Monitoring and Optimization
After launch, we monitor inquiries, clicks, spending, conversions and traffic quality. We then refine the campaign by adjusting keywords, ads, negative keywords, budgets and recommendations to improve performance.
Already have a Google Ads account?
Send us some basic information about your campaigns, website and goals. We can review the structure, spending and inquiries, then suggest what should be improved before you invest more.
Key Metrics We Track
CTR
Whether the ad attracts the right attention
CPC
How much we pay per click relative to user intent
CPA
How much each inquiry, call or purchase costs
ROAS
Return on ad spend for sales-focused campaigns
Advertising Budget and Management Fee
Your advertising budget and our management fee are separate
Google Ads campaigns involve two separate costs: the advertising budget paid directly to Google for displaying your ads, and our fee for campaign setup, management and optimization. Our campaign management fee is €80 per month. The advertising budget depends on competition, location, cost per click and the campaign goal.
For most new campaigns, we recommend starting with a monthly advertising budget of around €300. In narrower niches, it may be possible to start with a smaller amount, but keywords, locations and campaign goals then need to be selected more carefully.
Before launching the campaign, we agree on a realistic framework: what will be advertised, how much you can invest each month, what we will measure as a result and how much active management is required. The goal is to keep the budget under control instead of spending without a clear plan.
Frequently Asked Questions
What do you mean by Google marketing?
By Google marketing, we mean Google Ads campaigns specifically: ads on Google Search, the Display Network, remarketing and YouTube ads. The focus is on reaching people who are already searching for your service or are close enough to a decision to send an inquiry.
Do you work only with Google Ads or other advertising platforms as well?
This service is focused specifically on Google Ads campaigns. We do not present it as full management of all social media platforms, but as precise setup, management and optimization of Google advertising.
How quickly can a Google Ads campaign generate results?
The first clicks and inquiries can appear very soon after launch, but a realistic evaluation of the campaign usually requires several weeks of data. At that point, we can see which keywords, ads and audiences are actually generating quality inquiries.
How much budget do I need for Google Ads?
The required budget depends on competition, cost per click, location and the campaign goal. For meaningful testing, we generally recommend a monthly advertising budget of around €300 or more, while our campaign management fee is €80 per month.
Do you provide both campaign setup and monthly management?
Yes. We can handle the initial campaign setup, and we can also take care of ongoing monthly management, including performance monitoring, keyword optimization, ad optimization, budget adjustments, negative keywords and reporting.
Can I change the budget or pause the campaign?
Yes. The budget can be increased, reduced, paused or redirected based on performance and your business plans. We manage campaigns transparently and provide recommendations based on data.
Ready to Make Google Ads Work Smarter?
Send us your website link, campaign goal and approximate monthly budget. We will suggest how to make the campaign clearer, more measurable and better targeted.