Step into a world where imagination leads, and technology follows its every step
Website Case Study
Katarina Ketering
The Katarina Ketering case study reveals how a blend of taste, dedication and digital strategy turns into growth, referrals and lasting trust. It is the story of a brand where business is built not only on numbers, but on heart, quality and care for every client.
Project Overview
Goals
- Launching her own catering business with a professional online presence
- Getting direct calls and quote requests through the website
- Ranking for local searches (“ketering Beograd”, “ketering cene”...)
- Presenting packages and services clearly and attractively
Challenges
- Building the website from scratch without ready-made templates
- Zero initial search visibility (new website, new brand)
- Strong competition in the Belgrade catering sector
- Creating original content, a logo and a visual identity
Approach
- Competitor analysis and keyword research for the local market
- Unique website development in clean code
- Creating the logo, copy and the complete visual identity
- Local SEO optimization with structured data for Belgrade
Performance
Performance: 91/100
Accessibility: 92/100
Best Practices: 96/100
SEO: 100/100
These are Lighthouse scores — the way Google technically looks at your website. The maximum is 100; high scores mean fast loading, good accessibility, secure and modern development, and a correct SEO setup. Results like these are rare on many websites in Serbia, but for us they are the standard. You can check these scores at any time: open your browser, go to “Inspect” (DevTools), find “Lighthouse” and run the test — compare our results with others. Because, as the Bard might say: “Speed that is born of reason, and beauty that leads to deeds; let your website, like a good stage, win the audience's heart in the very first act.”
Design
This design case study for Katarina Ketering shows how form, typography and structure build trust before a visitor sends an inquiry. This section presents the final visual identity, designed to be warm, professional and easy to read, with an emphasis on the service and the call to action. Design is not just a nice look — it creates a context in which photography, content and UX together tell the story of a catering business with a serious presence.
Rankings / SEO Results
#1
“katarina ketering”
#1
„iznajmljivanje konobara” (waiter hire)
#1
„iznajmljivanje escajga” (cutlery hire)
#1
„konobari za proslave” (waiters for celebrations)
These are organic results, and behind them is an even longer list of well-ranked phrases. Since Katarina Ketering is a smaller, local catering brand, these positions are all the more valuable. Analysis was carried out in 2026 — rankings change over time, but the results can easily be checked with a Google search.
Results
~70
Monthly searches for “Katarina Ketering”
The brand has become recognizable, so more and more people search directly for Katarina Ketering.✓ Referrals
Referrals and regular clients
An unbroken chain of trust — the most honest math of the market.✓ Calls
A large number of calls coming through the website
The phone rings more often — sometimes even too often.✓ Success
A dream of running her own successful business, fulfilled
From the first idea to a profitable brand — written in hard work, taste and persistence. Written in code.
The success of this catering business rests not only on numbers and analytics, but on a blend of skill, trust and human warmth. Our role was to build a digital space where that quality is clearly visible and easy to find. Katarina's role — far more important — is the one you can feel in every bite, every arrangement and every smile she welcomes clients with.
Reasonable prices, flexibility and genuine dedication make every guest feel like the guest of honor at their own feast. That is how the only currency that truly matters is created: client satisfaction — passed on by word of mouth, from celebration to celebration, from trust to trust.
What Makes This Website Special
Design
The most beautiful unique web design in the Serbian catering industry.
Speed
The website loads faster than your visitor can change their mind.
SEO
It brings in real clients who actually need catering.
Photos and copy
Told in her own words and photographed with her own phone.