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Website Case Study
Bazicolab
The Bazicolab case study shows how a bilingual B2B website for laboratory equipment can combine a professional presentation of a large catalog with simple product management. Bazicolab, a leader in laboratory equipment since 2011, got a website that clearly presents more than 2,000 products and 800+ clients, with visibility for dozens of catalog keywords.
Project Overview
Goals
- Build a B2B website that professionally presents the laboratory equipment and the company's experience since 2011
- Enable simple management of a large catalog of more than 2,000 products
- Rank the website for the brand query and key product terms
- Create a bilingual website that is clear to both local and regional clients
Challenges
- The large number of products and categories required a clear, scalable website structure
- Competition in the B2B laboratory equipment niche
- The need for a custom admin panel to easily add and edit products
- Aligning content and SEO structure across two languages
Approach
- Keyword research for laboratory equipment products and categories
- Website development in clean code, with a focus on clarity and trust
- Development of a custom admin panel for independent catalog management
- SEO optimization of product names, categories and technical terms
Performance
Performance: 93/100
Accessibility: 94/100
Best Practices: 100/100
SEO: 100/100
A catalog with more than 2,000 products and an admin panel can easily slow a website down, so optimization was especially important here. Despite the volume of content, the website keeps a high Lighthouse score across all four metrics, which means fast loading, good accessibility and a correct SEO setup. You can check these scores at any time: open your browser, go to “Inspect” (DevTools), find “Lighthouse” and run the test.
Design
A blue and orange palette, with clear icons and a category structure, creates the impression of a reliable, serious B2B partner. The design follows the logic of a buyer looking for a specific product: fast search, clear equipment cards and ISO certificates visible right on the homepage build trust before the visitor even opens the catalog. Behind the scenes, the admin panel lets the Bazicolab team update the product range on their own, without outside help.
Rankings / SEO Results
Position #1
'bazicolab'
Position #2
'melanžer' (lab mixer)
Position #4
'stakleni štapić' (glass stirring rod)
Position #4
'stalak za epruvete' (test tube rack)
Position #5
'laboratorijska čaša' (laboratory beaker)
Position #5
'aparatura za destilaciju' (distillation apparatus)
Position #5
'propipeta' (pipette filler)
Position #5
'reagens boca' (reagent bottle)
Position #9
'sahatno staklo' (watch glass)
Position #9
'laboratorijska oprema katalog' (laboratory equipment catalog)
Bazicolab is a great example of how a B2B catalog can gain visibility for dozens of product terms, not just the brand name. Instead of relying on a single keyword, the website appears for a whole range of specific products that buyers actually search for. Analysis was carried out in 2026 — rankings change over time, but the results can easily be checked with a Google search.
Results
10+
Keywords at the top of search results
The website is visible for the brand query and for specific catalog products.2000+
Products in the catalog
A large product range organized through a clear category structure.800+
Clients
The website reflects the trust Bazicolab has built since 2011.Admin panel
Independent product management
The Bazicolab team adds and edits products on their own, without technical help.
Bazicolab shows that a B2B website with a large catalog does not have to be slow or cluttered. When structure, content and administration are handled the right way, the website becomes a tool that saves the team time every day while attracting new buyers from search.
For similar projects, especially when a catalog has hundreds or thousands of products, it is essential to combine professional website development, a clear data architecture and an SEO strategy focused on real customer searches from the start.
What Makes This Website Special
Design
The blue-orange palette and clear structure create the impression of a reliable B2B partner at first glance.
Admin panel
A custom panel lets the Bazicolab team add and edit more than 2,000 products on their own, without outside help.
SEO
The website is visible for the brand query and for dozens of specific product terms from the catalog.
Trust
ISO certificates and 15+ years of experience are clearly highlighted and support professional B2B communication.
Client Review
“Fast, professional, and immediately understands what the client wants.”
