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Website Case Study
Nekretnine Tukodi
The Nekretnine Tukodi case study shows how a real estate agency in New Belgrade and Novi Sad builds a strong organic presence on Google Search. Tukodi, an agency handling property sales, purchases, rentals and leases, got a website that clearly presents its listings and today appears for its brand query and for specific residential complexes such as Pupinova palata and Denkova bašta.
Project Overview
Goals
- Build a website that professionally presents the agency and its property listings
- Rank the website for the brand query and local searches in New Belgrade and Novi Sad
- Let visitors quickly browse listings by location and property type
- Build trust through a clear design and a visible Google client rating
Challenges
- Competition from other real estate agencies in the same municipalities
- The need to rank for specific residential complexes, not just generic terms
- Covering two cities — New Belgrade and Novi Sad — through one clear structure
- Presenting a wide range of services: sales, purchases, rentals and leases
Approach
- Analysis of property searches by location and residential complex
- Website development in clean code, with a focus on trust and clear listings
- SEO optimization of titles and content for brand and local queries
- Highlighting the Google rating and the agency's experience for added trust
Performance
Performance: 91/100
Accessibility: 93/100
Best Practices: 92/100
SEO: 100/100
A real estate website usually carries many photos and a lot of structured listing content, which can easily slow down loading. Careful image and code optimization kept a high Lighthouse score across all four metrics. You can check these scores at any time: open your browser, go to “Inspect” (DevTools), find “Lighthouse” and run the test.
Design
A dark, gold-brown palette with a large photo of residential buildings immediately creates the impression of a serious, reputable agency. The headline “Tu smo za vas” (We're here for you) and a clearly displayed 4.9 Google rating build trust before the visitor even looks at the listings. The website structure leads visitors directly from the first photo to the call to action, without unnecessary steps.
Rankings / SEO Results
Position #1
'nekretnine tukodi' (Tukodi real estate)
Position #3
'agencija za nekretnine Novi Beograd' (real estate agency New Belgrade)
Position #4
'izdavanje praznih stanova Novi Sad' (unfurnished apartments for rent Novi Sad)
Position #5
'prodaja stanova Pupinova palata' (apartments for sale Pupinova palata)
Position #5
'stanovi Denkova bašta' (Denkova bašta apartments)
Position #12
'zakup nekretnine' (property rental)
Nekretnine Tukodi shows the value of ranking for specific residential complexes, not just generic terms like “agencija za nekretnine” (real estate agency), where the website also holds position #9. When a website reflects real listings — a specific building, street or neighborhood — it more easily reaches buyers who already know what they are looking for. Analysis was carried out in 2026 — rankings change over time, but the results can easily be checked with a Google search.
Results
4.9
Google rating
Real client reviews build trust before the first call.6+
Key phrases at the top of search results
From the brand query to specific residential complexes and locations.2 cities
New Belgrade and Novi Sad
One clear website structure covers listings in both cities.10 days
Build time
From agreement to a published website ready for new inquiries.
Tukodi shows that a real estate agency does not have to rely only on listings on property portals — its own website with a clear SEO structure brings direct inquiries and builds brand recognition.
For similar projects, especially in real estate, it is important to combine professional website development, local SEO and a clear presentation of specific listings from the start.
What Makes This Website Special
Design
A dark, gold-brown palette and a large photo of buildings create the impression of a serious real estate agency.
Local SEO
The website covers New Belgrade and Novi Sad, with visibility for specific residential complexes and neighborhoods.
SEO
The website is visible for the brand query and for six different phrases related to its property listings.
Trust
The 4.9 Google rating is highlighted right on the homepage and supports the visitor's decision to call the agency.
Client Review
“All the recommendations for Boban! He did an excellent job on our website and fully met all our requirements. We're very happy with the collaboration and we recommend him.”
