Step into a world where imagination leads, and technology follows its every step
Website Case Study
RS Ketering
The RS Ketering case study shows how a catering business in Belgrade can build organic visibility for its brand, prices and even hiring — without spending a single dinar on ads. Today, rsketering.com appears at the top of search results for more than eight different phrases related to catering, prices and services in Belgrade.
Project Overview
Goals
- Build an elegant website that reflects a fine dining level of service
- Rank the website for the brand, prices and key catering services
- Present a wide range of services: celebrations, children's birthdays, fasting menus, corporate events
- Provide a simple price overview and quick contact
Challenges
- Strong competition from catering companies in Belgrade
- The need to rank for several variations of the same query (prices, price list, affordable)
- Presenting several different service segments on one website
- Building trust through a restaurant-level visual identity
Approach
- Analysis of searches for catering services, prices and jobs in Belgrade
- Website development in clean code, with an elegant black-and-gold visual identity
- SEO optimization for the brand, prices and specific catering services
- A clear structure by segment: celebrations, children, fasting menus, corporate
Performance
Performance: 99/100
Accessibility: 93/100
Best Practices: 96/100
SEO: 100/100
Fine dining photos of dishes and set tables are usually heavy to load quickly, so optimization was key here. Despite the rich visual content, the website keeps a high Lighthouse score across all four metrics. You can check these scores at any time: open your browser, go to “Inspect” (DevTools), find “Lighthouse” and run the test.
Design
A black-and-gold palette, photos of set tables and refined dishes, and the handwritten headline “Dobrodošli u svet ukusa” (Welcome to the world of taste) create the impression of a serious fine dining caterer at first glance. Clear navigation by segment — celebrations, children's birthdays, fasting menus, corporate events, venue — and a highlighted offer for new clients lead visitors straight to contact, without unnecessary steps.
Rankings / SEO Results
Position #4
'posao ketering Beograd' (catering jobs Belgrade)
Position #4
'zaposlenje ketering' (catering employment)
Position #5
'ketering' (catering)
Position #5
'ketering cene Beograd' (catering prices Belgrade)
Position #6
'ketering Beograd cene' (catering Belgrade prices)
Position #6
'ketering Beograd cenovnik' (catering Belgrade price list)
Position #6
'ketering Beograd povoljno' (affordable catering Belgrade)
Position #7
'ketering cene paketi' (catering price packages)
RS Ketering is a great example of how many angles a local business can cover with an SEO strategy — from the brand, through every variation of price-related phrases, to hiring. Clients do not always search the same way, so visibility for several variations of the same intent creates more opportunities for contact. Analysis was carried out in 2026 — rankings change over time, but the results can easily be checked with a Google search.
Results
8+
Key phrases in top results
From the brand and prices to catering jobs.6 months
To the first page of Google
According to the owner, the website reached the top in just six months.10 days
Build time
From agreement to a published website ready for new inquiries.5★
Client rating
The owner has been using the website without any issues for almost a year.
RS Ketering shows that even a business from a traditional, “analog” industry like catering can build a serious online presence and organic growth without advertising. An elegant design and a clear SEO structure together do the job that would otherwise require constant spending on ads.
For similar projects, especially in service industries, it is important to combine professional website development, a visual identity that matches the level of service and an SEO strategy that covers all the ways clients actually search, from the start.
What Makes This Website Special
Design
A black-and-gold palette and fine-dining-level photography create the impression of a serious catering business.
Service segmentation
Celebrations, children's birthdays, fasting menus and corporate events are clearly separated, each with its own offer.
SEO
The website is visible for the brand, several variations of price queries and even catering jobs.
Trust
The owner confirms the website has been running reliably for almost a year without a single issue.
Client Review
“Many thanks for the outstanding website made by Izrada Sajtova RS. Within six months the site reached the first page of Google. It has a visually beautiful design and has been running smoothly for almost a year now. It's a catering business and a catering website. Highly recommended if you want serious work.”
