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Website Case Study
Domaća Hrana
The Domaća Hrana case study shows how a small homemade food business — crescent rolls and strudels made from grandmothers' recipes — can build organic visibility on Google Search without aggressive advertising. Today, domaca-hrana.com appears for its brand query and for specific products such as poppy seed strudel, with steady organic inquiries from Belgrade.
Project Overview
Goals
- Build a website that presents the homemade food business in a warm and appetizing way
- Rank the website for the brand query and for specific products (crescent rolls, strudels)
- Give visitors a simple overview of products and prices
- Build trust through an authentic, “grandma's kitchen” tone of voice
Challenges
- A small budget and a short build time of just 7 days
- Competition from other small homemade food producers and bakeries
- The need to rank for several products at once — crescent rolls and two kinds of strudel
- Clearly presenting prices and the delivery area
Approach
- Analysis of searches for homemade food, crescent rolls and strudels in Belgrade
- Website development in clean code, with a warm and appetizing visual identity
- SEO optimization of product names and local queries
- Clearly displayed prices and a call to action for ordering
Performance
Performance: 95/100
Accessibility: 91/100
Best Practices: 100/100
SEO: 100/100
A website with appetizing food photos can easily become slow if the images are not carefully optimized. Despite large, high-quality photos of crescent rolls and strudels, the website keeps a high Lighthouse score across all four metrics. You can check these scores at any time: open your browser, go to “Inspect” (DevTools), find “Lighthouse” and run the test.
Design
A creamy background, the handwritten script logo “Domaće” and large, appetizing photos of crescent rolls and strudels create a warm, homely atmosphere at first glance. An orange call-to-action button stands out on every page, and clear navigation — crescent rolls, poppy seed strudels, walnut strudels, prices — takes visitors straight to ordering, without unnecessary steps.
Rankings / SEO Results
Position #2
'domaća hrana' (homemade food)
Position #5
'cena domaće štrudle' (homemade strudel price)
Position #7
'cena štrudle sa makom' (poppy seed strudel price)
Position #7
'prodaja domaće štrudle' (homemade strudel for sale)
Domaća Hrana shows that even a small homemade food business, without spending a single dinar on ads, can appear on the first page of Google for its brand and for specific products. Instead of one generic term, the website is visible for poppy seed strudels and for product prices — exactly what a buyer types when they are hungry and ready to order. Analysis was carried out in 2026 — rankings change over time, but the results can easily be checked with a Google search.
Results
#2
For the brand query “domaća hrana”
The website appears right alongside larger, better-known competitors.4+
Phrases visible in search
From the brand to specific products and their prices.All of Belgrade
Delivery area
Clearly stated on the website, with no extra questions from buyers.7 days
Build time
From agreement to a published website ready for orders.
Domaća Hrana is an example that a small business does not need a big budget to have a serious online presence. A warm design, clear prices and a basic SEO structure are enough for the website to start working for the owner, instead of the owner working for the website.
For similar projects, especially small homemade and food businesses, it is important to combine professional website development, an authentic tone of voice and basic SEO optimization for local searches from the start.
What Makes This Website Special
Design
A warm, creamy palette and a script logo create a homely, appetizing atmosphere at first glance.
Products
Each product — crescent rolls, poppy seed strudel, walnut strudel — has its own clear page and SEO.
SEO
The website is visible for the brand query and for specific products that buyers search for directly.
Trust
The story of grandmothers' recipes and clearly displayed prices build trust before the first order.